One of our primary goals as a brand is to raise awareness about the unsustainable environmental impact that the fashion industry has been contributing to for too long. One of the ways we aim to do this is through knowledge, reusing the preloved items that already exist on the planet and giving them the new life they deserve. As a brand we are aware that this is not always the solution; however it is already a positive action towards the much-needed change.
We believe in social awareness, honest communication, and action as part of the solution, enabling many to cooperate and carry out the necessary shifts from supply chains to how we consume.
Our planet does not have infinite resources, and it is necessary to be aware of how our actions as a society can affect others.